Tuesday, June 27, 2023

Selling books in a Freezer

 It's been a while since I paid any attention to this blog which I am fairly sure few people read. I did have a busy spring with author events of various kinds nearly every other weekend while doing edits on number eight of the Longleigh Chronicles, The Earl's Ugly Mistress, to be out in July. Galley has been proofed so we are on schedule.

Now where did I leave off? Oh, yes, I was about to tackle selling books at a library event. I've said before no one sells much inside a library. People browse, take the freebies which I have given up providing, and maybe a book card and say they will read the library copy--and never leave a review. So, mostly I smooze with them and other authors that I see at so many of these events we've become friends. Knowing this and going mostly to see friends, I signed up for an author's row at a library where I've gone before knowing it would be very chilly inside and no food would be available.

Prepared, I wore long sleeves and packed a lunch and snacks as we had to be there from ten in the morning until three in the afternoon. I'd asked to be seated near two of my author friends to have someone to talk to during the long lulls when everyone avoids your table. Eight of us were placed in a small meeting room off a long hallway. Others were in the center of the library and some out in the hall. Since every year sprouts more new authors, mostly self-published inspirational books or books about their moms or family, I can tell you those others were lucky. 

Our small room was the temperature of a meat locker which often happens when the thermostat is set to cool a large area. My author friends who had not brought a sweater took periodic breaks outside to warm up and later went to a nearby McDonald's to bring back a lunch. I said I'd watch their tables. No worries as not one person took a look at our wares all morning due to something I'd never encountered before in all my years of doing these things.

One of the authors in our room had proudly published a textbook on teaching phonics--and asked her church group to come and support her effort. One by one a dozen elderly women wandered in and found a chair. The library staff had to bring in more seats and lined them up in a long row.. Her support group then sat down and placed a copy of the book in their laps and sat there for close to three hours, not even talking. The author took single pictures of each one right in front of the door to the room. Who wants to enter when they might mess up someone's photo? Other people peeked in and probably thought a meeting was in progress.

On a bathroom and warmup break, I did ask one lady why they were there. To support our author friend, she said. I had to admire their stamina. Elderly as they were, they could have caught pneumonia in there. I told her as nicely as I could that usually support meant buying a book, talking to the author for a short time, and moving on. No need to sit there all day. She didn't take my advice but between noon and one, they began to get hungry and left--only to be replaced by more supporters in the afternoon. No one sold anything except the phonics lady who had clogged the room with her friends.

A half hour before closing, the aunt of one of my friends arrived and bought one of her books and another from the friend sitting next to her. Only half joking, I said, "Why not one of mine?" The reply, "Oh, I promised the woman across from you I'd buy her T-shirt, and I only have ten dollars left for that." And she ran away. I am not usually so needy as I know how it goes. What amazed me was she came back clutching twelve dollars in cash damp with sweat from being outdoors and did buy one of my books. She explained she'd had to go to an ATM for more cash, bless her heart. 

After my one sale, I figured that was it. Time to pack up, but as I was doing that. another woman entered the room and hastily went down the line buying one book from each author in the meat locker, but not the phonics lady. Her arms were filled with books. I gave her a nice canvas bag to hold them all as I have many of these from conferences and and it is a good way to repurpose them. She was grateful but scurried off. I still don't know her motivation as she barely looked at the titles, but hey, a sale is a sale. Having made my usual quota of two sales at these library events, I finished packing, loaded up, and didn't turn on the A/C in the car, though it was a hot day, until I thawed out. 

What I really got out of this event was a good story to tell.